Fireroad Ventures is pleased to announce its investment in Fenceline, the AI-native operating system that unifies exterior contractor operations—from estimation to project management to material ordering—for the home improvement industry.
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Based in north Florida and initially focused on the $10 billion U.S. fencing market, Fenceline addresses the critical inefficiency contractors face when managing fragmented software tools and manual processes that cause 20-30% revenue leakage across their operations. The platform connects suppliers and contractors through integrated ecommerce, streamlining material ordering and eliminating the manual takeoffs and pricing calls that slow down every project.
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"Contractors are drowning in disconnected tools—one for CRM, another for estimates, a third for project management, and manual processes for material ordering," said Alex Barrett, CEO and Co-founder of Fenceline. "We're building the first truly unified operating system for contractors, powered by AI, that brings everything together in one place. Instead of losing a quarter of their revenue to inefficiency, contractors can focus on what they do best: building great projects and serving their customers."
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The home improvement industry remains heavily fragmented, with contractors cobbling together multiple software tools that don't communicate with each other. This fragmentation translates directly to lost revenue, wasted time, and frustrated customers who expect instant, transparent estimates and seamless project communication.
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Fenceline's AI-native platform eliminates this fragmentation by providing contractors with a complete operating system at no cost—including website, CRM, AI-powered estimation, project management, and integrated material ordering. The platform creates value for all stakeholders: contractors get modern tools without subscription fees, homeowners receive instant accurate quotes and transparent communication, and suppliers automate their sales processes while increasing order volume.
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"Fenceline's founding team has built something that brings together three sides of every project—contractors, homeowners, and suppliers—into a single ecosystem," said Christy Johnson, Partner at Fireroad Ventures. "They're creating the connective tissue that's been missing, where every stakeholder shares the same project data and everyone wins."
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The market opportunity extends far beyond fencing. While Fenceline is starting with a focused $10 billion vertical, the platform's architecture supports rapid expansion into adjacent trades like landscaping, hardscaping, and other exterior home improvement sectors—representing a total addressable market of hundreds of billions in annual contractor material spend.
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"This investment perfectly aligns with our mission to back founders solving existential problems for businesses with front-line workforces," said Johnson. "Contractors are losing revenue every day to fragmented tools and manual processes, and Fenceline is providing them with the AI-native infrastructure they need to compete in a modern economy."
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About Fenceline
Fenceline is an AI-native operating system for contractors in the home improvement industry. The company's platform unifies website, CRM, estimation, project management, and material ordering into a single free solution for contractors, monetized through commissions on supplier transactions. Learn more at www.fenceline.ai.

About Fireroad Ventures
Founded in 2023, Fireroad Ventures invests at the pre-seed and seed stages in B2B technology companies that solve existential problems for SMBs and sectors with front-line workforces. Fireroad pairs capital with decades of operator experience to help founders build enduring businesses while mitigating founder burnout and isolation.