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    New InvestmentJune 10, 2025

    Fireroad Ventures Invests in Ando

    Fireroad Ventures today announced its pre-seed investment in Ando, an AI-native labor-optimization platform that keeps businesses with frontline, shift-based workforces fully staffed.

    The Labor Challenge

    "Fireroad's values resonate deeply with me — resilience, purpose, and doing the right thing even when it's hard. We're building AI-native infrastructure to give frontline workers the stability and dignity they've always deserved," said Paul Wellons, CEO & Founder.

    Millions of shifts across retail, hospitality, healthcare and logistics still depend on fragmented, manual scheduling tools. Ando predicts demand, fills shifts in real-time, and guarantees workers full W-2 protection — a game-changer for the ~82 million U.S. hourly employees and a $30 billion annual labor-management market.

    Why We Invested

    "Paul and the Ando team are tackling the labor crisis head-on with a product that blends predictive AI, rock-solid compliance, and an unwavering commitment to workers' well-being," said Christy Johnson, Partner at Fireroad Ventures. "Sometimes workforce turnover isn't about employee satisfaction—it's the simple math of hours and pay. Ando addresses what looks like a systemic labor dilemma with a practical scheduling solution."

    Ando's founding team combines decades of experience running multi-unit hospitality franchises with deep marketplace expertise from scaling on-demand labor platforms to thousands of stores nationwide. The platform forecasts labor demand, works with employees to optimize schedules, and auto-fills shifts, giving managers real-time confidence that every post is covered.

    Ando is piloting its model in New Orleans, partnering with restaurants to prove out the platform. Early adopters report fully staffed shifts during festival surges and measurable reductions in overtime expense.