Fireroad Ventures today announced its investment in GlassHouse, the outbound sales platform built specifically for home service businesses. Founded in 2023 and based in Nashville, GlassHouse helps home service and trades businesses shift from expensive inbound advertising to profitable, scalable outbound sales through neighborhood-level intelligence and digital outreach.

"The home services industry has been trapped in a cycle of rising customer acquisition costs and decreasing margins," said Jimmy Speyer, CEO and Founder of GlassHouse. "We're giving these hardworking business owners back control of their sales process. Instead of competing with every other contractor on Google Ads or Angi, they can now strategically reach the neighbors of their best customers—people who already trust their work quality."

Home service businesses collectively spend billions annually on lead generation platforms, often paying $100-500+ per lead with no guarantee of conversion. Meanwhile, these same businesses sit on goldmines of customer data and neighborhood intelligence that remains untapped. GlassHouse transforms this dynamic by enabling contractors to leverage their existing customer relationships for systematic neighborhood expansion.

"Jimmy, Jason and their team have built a sales platform that truly understands the unique dynamics of home service businesses," said Tim Metzner, Partner at Fireroad Ventures. "When a contractor installs a new HVAC system or completes a roofing project, the neighbors notice. GlassHouse turns that organic awareness into a systematic sales engine."

The platform combines property intelligence and homeowner insights with multi-channel outreach sequences designed specifically for home service sales cycles. Instead of casting wide nets with expensive ads, contractors can identify which neighbors are most likely to need their services and when, then reach out with relevant, timely messaging.

GlassHouse's founding team brings deep experience in high-growth SaaS sales combined with intimate knowledge of the home services industry's challenges. CEO Jimmy Speyer and COO Jason McKibbin recognized that while other industries had evolved to sophisticated outbound sales methodologies, home services remained stuck with outdated lead-generation models.

The market opportunity is substantial. The U.S. home services industry generates over $400 billion annually, with millions of small businesses competing for customers through increasingly expensive channels. Traditional lead-gen platforms take significant commission cuts while providing little control or insight to business owners. Early GlassHouse customers report significant improvements in cost efficiency and sales effectiveness.

By focusing on neighbors of existing customers, contractors benefit from warm introductions and natural referral patterns while maintaining full control over sales and customer relationships. The platform's neighborhood-level reach is a first-of-its-kind approach to home service sales, analyzing property data, homeowner demographics, and service patterns to help contractors identify optimal prospects within existing service areas—maximizing route efficiency and minimizing travel costs.

"This investment aligns perfectly with our focus on supporting founders who are solving existential problems for small businesses, and the types of businesses our Fireroad Holdings efforts work alongside" said Metzner. "Home service businesses are a critical contributor to local economies, and they deserve sales tools as modern as any other industry. Jimmy and Jason are delivering exactly that."

About GlassHouse
GlassHouse is the outbound sales platform built specifically for home service businesses. Founded in 2023 and based in Nashville, GlassHouse helps contractors replace expensive lead-generation platforms with owner-controlled, neighborhood-level prospecting using personalized digital outreach and property intelligence. Learn more at glasshouse.biz.

‍About Fireroad Ventures
‍Founded in 2023, Fireroad Ventures invests at the pre‑seed and seed stages in B2B technology companies that solve existential problems for SMBs and sectors with front-line workforces. Fireroad pairs capital with decades of operator experience to help founders build enduring businesses while mitigating founder burnout and isolation. For media inquiries, contact christy@fireroad.io or connect with Christy Johnson on LinkedIn.